Relaxed, Refreshed, Reinvigorated
So, having had a lovely 10 days off and taken time to recuperate, review the business and chat things through with family and friends, I've returned to the office with a renewed enthusiasm for 2009.
The Christmas break, unlike all others, is great in that no clients or other business contacts are working, so the Blackberry inbox doesn't fill up quite so quickly and it really is a total, guilt-free, break from the day to day.
New opportunities for Intelligent Marketing
This year will take IM into new ground I think. Yes, on the one hand, we'll be battling the ups and downs (not to mention the general negativity) of the current economic situation, with our industry body predicting a cut in client marketing budgets of 15-20%. But on the other hand, there will still be businesses out there, spending money and wanting to use tactical marketing to improve their sales, so we - as a smaller agency - should be able to take advantage of these possibilities. It will be a case of being flexible, keeping costs tight and responding to/creating opportunities.
We're also looking into ways in which we can look towards further growth when things move on, economically. We have definitely hit a new phase in our existence. There are various exciting plans in the pipeline though at present, it's early days, nothing's confirmed and consequently, it's pretty hush hush...
I discussed quite a few of these opportunities with Karen when we met pre-Christmas and found her advice invaluable, not only practically, but also in terms of giving me the confidence to push for what I and the business want and need, rather than what I thought/hoped we could get... I think it can be all too easy for women in business to settle for options rather than to push hard for the best.
As I said: definitely a new phase for IM so watch this space...
Monday, January 12, 2009
Subscribe to:
Posts (Atom)
